It Will Be a “Meh” Year for Consumers Buying Connected Health Devices, Based on CTA’s 2023 Forecast
Health Populi
JUNE 13, 2023
In 2023, U.S. consumers’ purchases of technology in their households will contract this year. Consumer-facing health-tech categories won’t be spared, we learn in the 2023 U.S. Consumer Technology Ownership & Market Potential Study , an annual update from the Consumer Technology Association (CTA). On the upside, smartwatch market penetration held steady in 2023, as this favorite form of wearable technology is “providing consumers a personalized digital health and fitness das
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