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In 2020, investments in digitalhealth reached $14.1 bn , much of which went into niche applications like lab testing, medication adherence, and on-demand triage for urgent care. These companies targeting primarycare components represent the “unbundling of the family doctor,” as CB Insights recently coined the market trend.
Proteus DigitalHealth’s CEO once confidently proclaimed that in a couple of decades, “every medicine will have a chip in it.” It’s all about evidence,” explained Everett Crosland, an expert in market access within the digitalhealth field, when asked about the possible missteps that led to Proteus’ funding woes.
Right on their heels is Gen Z, born between 2001 and 2020, the largest population segment in the U.S. The Demand for Virtual Care. The pandemic pushed digitalhealth to new heights – and there’s no going back. Virtual PrimaryCare Leads to Better Health. The workforce is changing – drastically.
As such, my lens here frames the health/care consumer for whom medical bills and workflows feel like retail and thus, I have expanded my use of the phrase retail health beyond the pharmacy and traditional use of the term to cover patients responses to the scenario as someone feeling cut-off or fragmented away form a streamlined healthcare system.
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