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In the Age of COVID, over 90,000 new health apps were released, as the supply of digital therapeutics and wearables grew in 2020. Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science.
In October 2021, the Consumer Technology Association (CTA) announced that Robert Ford, CEO and President of Abbott, would give a keynote speech at CES 2022, the world’s largest annual convention of the technology industry.
Yoga classes, concerts and weddings were streamed via Zoom,” Fjord Trends 2021 from Accenture Interactive observes. “Historically, people have often been quick to adopt new digital technology and slower to adapt to what it can help them achieve,” Fjord noted.
Growing orders for Peloton and other connected exercise equipment were noted by CTA’s 2021 consumer-tech forecast , anticipating this as a trend that would mainstream as scale economies and competition expanded the market segment while prices fell.
To illustrate this, note that consumer-subscribers of subscription-video-on-demand (SVOD) grew by millions in 2021, with Netflix, Amazon Prime Video, Disney+, and AppleTV all expanding their membership rosters. Connected wellness and lifestyle services also grew in subscriber bases in 2021 in the U.S. That’s on average.
Expect MDLive’s IPO in 2021. Note consumers’ embrace of tele-mental health, too, in the pandemic that CTA quantified. During the crisis, Ginger, the behavioral health provider, raised $50 million of funding, and Brightline, which provides behavioral health services in pediatrics, scored $20 million in a Series A round.
In this year’s 2021 annual report by Deloitte into Connectivity & Mobile Trends, their report details How the pandemic has stress-tested the crowded digital home. This analysis was done, as it is every year, by the Deloitte Center for Technology, Media & Telecommunications. Both you were, and your home was as well.
For growth, Beazley learned that 90% of business were planning for growth in 2021, 62% were raising capital, and one-third were innovating new products and services. The two key risks were client complaints due to misrepresentation, and cyber-attack or system failure. Three in five said their growth was due to COVID-19.
Within the mega-deal trend, Rock Health pointed to three facets of the go-go digital health investment climate: expanding virtual care, research and development digital transformation, and fitness and wellness demand. Several of these organizations launched IPOs during the pandemic, and others plan to go public early in 2021.
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