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Pratik Maroo, Head of Healthcare and LifeSciences at Zensar It is estimated that the value of medical IoT devices will be $467.25 billion by 2027. It also means regularly testing and reviewing their devices against HIPAA, GDPR, NIST, and other healthcare security, privacy, and compliance frameworks.
Brands have increasingly shifted focus from merely engaging healthcare professionals (HCPs) to achieving healthcare outcomes through improved script lifts, in partnership with HIPAA-certified, data-compliant platforms, all thanks to advanced AI solutions that are helping brands reach HCPs at scale and with precision.
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