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CES is the biggest umbrella covering these devices and, increasingly, service providers and conveners — the latter exemplified by, for example, the Consumer Healthcare Products Association (CHPA, think: over-the-counter medicines, digital health tech devices sold in retail, etc.)
.” This is akin to our pointing out over the past years that every company is a health company. This graphic illustrates that about one-half of companies listed on the S&P have a direct impact on people’s health: think pharma, life sciences, medicaltechnology, health insurance, food, and transportation.
This chart comes out of my book, HealthConsuming: From Health Consumer to Health Citizen , where pre-pandemic, I made the argument for Americans to evolve beyond consumers to full-on health citizens with the rights of health care, digital privacy and security, and a new social contract of love and respect for fellow health citizens.
As more connected home devices populate the growing Internet of Healthy Things at home, these privacy and security questions will become more transparent and obvious to patients adapting their homes as their hubs for health/care.
As the HLTH conference convenes over 6,000 digital health innovators live, in person, in Boston in the wake of the delta variant, what should attendees keep in mind to help HLTH make health?
Heart health at home. The heart has been a digital health focus at CES for several years as sensors got added to wristworn activity trackers and mobile apps married to medicaltechnologies that were once only available for use in a doctor’s office or outpatient clinic.
” But patients here, too, want pharma to build direct relationships with them, according to Salesforce’s analysis. Only 33% of consumers said communications from pharma companies were relevant “to me.”
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