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Whether they are digital health, medical device, biotech, or pharma companies, healthtech has costly and inefficient sales processes that often stem from a lack of foundational data & insights to reach the right target markets efficiently and effectively. physicians, physician groups, hospitals, health systems, etc).
According to the team’s analysis, Amazon is not yet active in AR/VR, med-tech/biotech, or insurance (but see more on that below via Mike McSherry’s observations). This gives you a sense of Amazon’s current profile in the health/care ecosystem across many areas serving both providers and consumers.
” The last paragraph of the press release states: “All work related to Ascension’s engagement with Google is HIPAA compliant and underpinned by a robust data security and protection effort and adherence to Ascension’s strict requirements for data handling.” health care.
consumers have grown increasingly aware of data privacy in both healthcare settings via HIPAA consent, along with the aftermath of the Facebook/Cambridge Analytica scenario ( discussed here with healthcare implications in Health Populi ). Privacy points to patients’ fundamental right to it, balanced with data availability for research.
When this occurred, it didn’t cause more than a ripple of interest outside biotech. Would you have thought about your health care record’s stewardship for a second when you were at your health care provider 15 years ago, hastily signing a HIPAA form? But the U.S. citizens’ personal data. Not really.
Most consumers, in fact, identified technology companies as the source of the most health care innovation 20 years from now in a RealClear Politics poll conducted last year, which I’ve been citing in my talks with healthcare industry players in pharma, biotech, hospitals and health plan organizations.
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