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Consumers Intend to Invest in Technology — With Budget and Value in Mind

Health Populi

Consumers continued to invest in and use several technologies that supported self-care at home in 2021, with plans to purchase connected health devices, sports and fitness equipment in the next year. 24% of U.S. households intend to buy a smart speaker in the next 12 months, two-thirds of whom are repeat purchasers.

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Growing Investments in Digital Health Are Driven by Consumer Demand, Clinical Outcomes, and Cost-Savings

Health Populi

This is not a build-it-and-they-will-come business proposition anymore: digital health tools must address specific clinical conditions and deliver on outcomes. These clinical priorities vary by purchaser-type: for example, diabetes and obesity solution in particular are in highest demand by health plans.

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Health Is Everywhere at #CES2021 – CTA’s CES 2021 Tech Trends to Watch

Health Populi

Spending on connected health monitoring devices in the U.S. will reach $845 million based on the forecast of the Consumer Technology Association, convening the annual 2021 CES this week in a virtual format. the CTA forecast saw a 73% increase in connected health device spending in 2020, and expects 34% growth in 2021.

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Doctors’ Recommendations Are Top Motivators for Consumers Who Buy Digital Health Devices: Trust and Health

Health Populi

Jason recently appeared at the Parks Associates Connected Health Summit , linking his company’s device to the growing connected health ecosystem in the home-as-health-hub. I’ll close with this interesting statement from Jason Oberfest, VP of Healthcare with Oura, the smart-ring innovator.

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Heart-Love – Omron’s Holy Grail of Blood Pressure Tracking on the Wrist

Health Populi

Omron has been one of the few consumer-facing digital health companies that has taken the long-view and done the work to file for FDA clearance for a medical-grade technology that mainstream consumers can use. Omron seeks to jump that hurdle through FDA clearance.

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McKinsey’s Six Shifts To Add Life to Years — and One More to Consider

Health Populi

.” This is akin to our pointing out over the past years that every company is a health company. This graphic illustrates that about one-half of companies listed on the S&P have a direct impact on people’s health: think pharma, life sciences, medical technology, health insurance, food, and transportation.

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Why #CES2022 Will Be Keynoted By A Health Care Innovator for the First Time

Health Populi

In October 2021, the Consumer Technology Association (CTA) announced that Robert Ford, CEO and President of Abbott, would give a keynote speech at CES 2022, the world’s largest annual convention of the technology industry.