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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Key to note: the patient is at the center, receiving care at home, one of the key digital transformations of consumers during the pandemic as we morphed our homes into digital hubs for work, education, faith, cooking and baking, fitness, and of course, for health care.

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Seeing Health/Care Everywhere at CES 2025: My Preview for #CES2025

Health Populi

In 2025, we will see a proliferation of sleep sub-segments such as #EG-tracking tech for sleep and stimulation; audio-based sleep aids (taking, say, the Calm app’s bedtime stories complemented by novel sonic pulse technology); circadian rhythm regulation; and, of course, devices and applications to address sleep apnea and snoring.

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The Digital Consumer, Increasingly Connected to Health Devices; Parks Associates Kicking Off #CES2021

Health Populi

Medical literacy, such as understanding medical instructions following up procedures, lab tests, and inpatient discharges to the home.