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Great Expectations for Health Care: Patients Look for Consumer Experience and Trust in Salesforce’s Latest Research

Health Populi

health care economics, patients are now payors as health consumers with more financial skin in paying medical bills. As consumers, people have great expectations from the organizations on the supply side of health care — providers (hospitals and doctors), health insurance plans, pharma and medical device companies.

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Two-Thirds of Americans Say Healthcare Doesn’t Work Well, in RealClear Politics Poll

Health Populi

This poll from RealClear Politics , conducted in late April/early May 2019, makes my point that the patient is the consumer and, facing deductibles and more financial exposure to footing the medical bill, the payor. For more on that phenomenon, see HealthConsuming ‘s chapters on digital health and the new retail health.